Google Analytics 4
Event-based analytics platform for websites and apps
Pricing: Free (standard), enterprise paid version available
Best for: Website analytics, attribution, campaign measurement
Analytics Alternatives
Product analytics platform for behavioral cohorts, funnels, and retention insights
Event-based analytics platform for websites and apps
Pricing: Free (standard), enterprise paid version available
Best for: Website analytics, attribution, campaign measurement
Product analytics for tracking user behavior, funnels, and retention
Pricing: Freemium — 20M events free
Best for: Product-led growth, user journey analysis, retention
Open-source product analytics with feature flags, session replay, and A/B testing
Pricing: Freemium — 1M events free, pay-as-you-go
Best for: Product analytics, feature flags, user funnels
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